The Gambling.com Group has announced its partnership with other industry leaders to promote responsible gambling and strengthen consumer protections. This initiative aims to ensure that standards remain high and that the voice and message of the affiliate marketing community is heard loud and clear.
The Responsible Gambling Affiliate Association, which includes Gambling.com, Better Collective, Catena Media, oddschecker Global Media, Spotlight Sports Group, and XLMedia plc, is committed to championing responsible gambling marketing and advertising practices. Charles Gillespie, Gambling.com Group CEO, expressed his pride in being part of the association, emphasizing the critical role that affiliate companies play in helping regulated online gambling operators achieve their growth targets.
The new trade association is built on five strategic pillars:
Promotion of Competitive Gambling Markets, which emphasizes the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
Industry Education, through developing initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates.
Consumer Protection, Empowerment, and Choice, which aims to steer consumers toward their locally licensed and regulated options, promoting greater product innovation, elevated customer service standards, and maximized consumer experience.
Advertising Codes of Conduct, to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
Responsible Business Practices, based on thoughtful dedication, intelligent advocacy, and a profound sense of responsibility toward both the industry and the consumers it serves.
The association seeks to educate consumers about their local gambling options, promote responsible gambling practices, and ensure ethical marketing and advertising within the industry.
In addition, the association is inviting additional businesses to join in time, emphasizing the importance of open and competitive online gambling markets.
This initiative is a significant step towards promoting responsible gambling practices within the industry and ensuring that consumers are provided with a safe and enjoyable gambling experience.